Snappy vs Zapier / DIY

Use when: the buyer already builds their own automations in Zapier, Make, or n8n, or says "we can just wire this up ourselves."

What they get from Zapier or DIY automation

A set of if-this-then-that rules they build and maintain themselves. When a form comes in, send an email. When a deal moves, update a field. It works for fixed, predictable steps. Someone on the team owns it, and when a tool changes or a step breaks, that same someone has to notice and fix it.

Where that leaves them short

• Rules can't judge. Automating "reply to this lead" is easy. Reading what the lead actually asked, answering it, and deciding whether it's worth a human takes judgment a rule doesn't have. Zapier sends a canned reply; it can't hold the conversation.
• You build it and you own it. Every new case is a new rule. The person who set it up becomes the one who babysits it.
• It breaks quietly. A renamed field or a changed form, and the automation stops firing. You often find out when a customer complains.
• It moves data between apps. It won't call a lead back, answer the follow-up question, or reschedule the no-show.

What Snappy does instead

Snappy's agents handle the judgment a rule can't. They read the actual message, answer it in your voice, decide what's worth a human, chase the quote, and book the job. We build the agents and we run them, so keeping them working is our job, not your team's. They live inside your existing tools the same way a Zap would, and they do the work a person would: answer, follow up, book, and escalate.

The numbers

• Zapier/DIY: a plan fee plus your team's hours to build and maintain the rules, and the cost of every miss when one breaks.
• Snappy: from $149/mo per agent, built and run by us, live in days. Fully built at $1,500 one-time plus $149/mo per agent.

Proof

Our co-founder drove +172% recurring revenue as CEO of Blue Eye. We run these exact agents on our own front desk, follow-up, and billing first.

If they push back

• "We already have Zapier set up." Keep it for the simple moves like syncing data. Point Snappy at the parts that need judgment: answering the lead, chasing the quote, deciding what reaches a human.
• "We can build agents ourselves now." You can. Then you own the prompts, the connections, and every 2am break. We build and run them so your team ships their actual work instead of maintaining automations.
• "How is this different from a smart Zap?" A Zap follows the rule you wrote. An agent reads the situation, decides what to do, then does it: replies, books, follows up, escalates. Rules don't hold a conversation.

One-liner for the rep

"Zapier moves data between apps with rules you build and babysit. Snappy's agents make the judgment calls a rule can't, they answer and follow up and book, and we run them for you, from $149 a month per agent."