Battle card · For reps
Snappy vs a chatbot
Use when: the buyer has a website chatbot, is shopping one, or says "we already have a bot that answers questions."
What they get from a website chatbot
A widget on the site that answers FAQs. Someone asks a question, it replies from a script or a help doc, and the conversation ends there. It lives on one channel, the website. It works when someone starts the chat, and it stops the moment the answer is given.
Where that leaves them short
- It answers and then does nothing. The visitor asks about pricing, gets a number, and leaves. No booking, no follow-up, no record in the CRM.
- It only covers the website. The call that rings out to voicemail and the quote email that sits for a week are still on you.
- It waits to be talked to. It never chases the lead that went quiet or the quote that's been open a week.
What Snappy does instead
Snappy carries the work past the answer. The Front Desk answers across email, chat, and calls, so the after-hours email and the missed phone call get caught too. Then Follow-Up chases the lead and the open quote until you get a yes or a no, Scheduling books and confirms the job, and Admin logs it all in the CRM. The agents do the job a person would do next: book, chase, log.
The numbers
- Chatbot: answers FAQs on one channel, then stops.
- Snappy: from $149/mo per agent, answers across channels, follows up, books, and updates the CRM. Live in days.
Proof
Our co-founder drove +172% recurring revenue as CEO of Blue Eye. We run these exact agents on our own front desk, follow-up, and billing first.
If they push back
- "Our chatbot already answers questions." Good, keep answering them. The money is in what happens after the answer: the booking, the follow-up, the quote that gets chased. A chatbot skips that part.
- "Isn't this just a fancier bot?" A bot replies and quits. Snappy's agents each finish a job: book the meeting, chase the quote, update the record. Ask what your chatbot did with the last ten conversations. Probably nothing.
- "We don't want a robot talking to customers." You set the voice and the escalation rules. The moment a human is needed, the agent hands off with the full thread attached, and most people care that someone answered fast.
One-liner for the rep
"A website chatbot answers a question and stops. Snappy's agents answer across every channel, then book the meeting, chase the quote, and update the CRM, from $149 a month."